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October 2022

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Link building is the process of acquiring links from other websites to your own. This is done to improve your website’s search engine rankings and visibility. There are 8 ways to go about link building, and it’s important to research your prospects before deciding on a strategy.

  1. Start by doing a general search for your keywords:

The first step is to do a general search for your keywords. This will give you an idea of what websites are ranking for your keywords, and what their backlink profiles look like.

  1. Check out the competition:

Once you have a list of websites that are ranking for your keywords, take a look at their backlink profiles. This will give you an idea of what kind of links they have, and how difficult it would be to get a link from them.

  1. Find relevant directories:

Many directories are relevant to your website. Find these directories and see if you can get your website listed in them.

  1. Find relevant forums:

How to research link building prospects? Another great way to get links is to find relevant forums and leave messages with links to your website. Finding relevant forums can be a pain in the neck, but it’s worth the effort. You’ll have to do a little research to find some forums that are relevant to your niche market. But it should be fairly easy to find one or two where you can leave a link to your website.

  1. Find relevant blogs:

Blogs are another great source of links. Find relevant blogs and leave comments with links to your website. Most bloggers will be happy to link to you and some will even have a “links” page with websites they like.

  1. Find relevant news websites:

News websites are always looking for new content. If you have something newsworthy, contact them and see if they’re interested in writing a story about you.

  1. Find relevant social media accounts:

Social media accounts are a great way to get links. Find relevant social media accounts and leave comments with links to your website. These links are not usually tagged as no follow links, but they can still be valuable.

  1. Pay for links:

If you’re willing to pay for links, many companies will sell links to you. Just be sure to research the company before you buy any links from them. You want to make sure that the company is reputable and will give you links that are relevant to your website.

Backlinking is a great way to draw visitors to your website. But you want to make sure that you’re getting links from reputable and relevant sources.

What happens when a website takes ages to load? A user is most likely to close that tab and move on to a different website. If someone can’t access a website in a maximum of five seconds, they will leave that website. This is also known as the bounce rate, and if the bounce rate is high due to site speed, it won’t just affect your visitor satisfaction.

If your website takes ages to load, the chances are your visitor will simply move to one of your competitors. Not only that, but Google also takes website load time seriously. This is one of many search engine ranking factors you should pay attention to. If your website isn’t fast enough, Google will view this as a negative signal and will lower your website on the search engine results page. If your bounce rate is high, you won’t make as many sales, your conversation rate will drop, your user experience will be low and you might lose your search engine rankings.

So, if you are serious about your search engine ranking position and your website load speed is considered as slow, here are the ways to improve your website load time.

Update your hosting

If your website takes a while to load, it’s high time to assess your hosting. Maybe there are too many clients using one server or the server where your website is hosted is too far away from your geographic location. These are just some of how your current hosting can fail you. The solution to this can be to update your hosting.

Go through your code

You should clean up your code to remove any unnecessary elements to optimise it. Maybe you have too many commas, unused code or other unwanted elements. By tidying up your website’s code, you’ll also speed up your website.

Use caching plugins

A caching plugin is a useful one because it enables website caching. In other words, when a repeat visitor comes back to your website, some elements of your website will be stored in the browser. This means that the page won’t load all elements at the same time. Some parts of it will be cached and others will be loaded from the server. This will ensure a faster loading time.

Optimise images

Images that are too big can drain your website speed. This is actually the most common issue, as many websites use image files that aren’t optimised or compressed. This and any other optimisation is best left to an SEO agency like SEO Sydney or any other professional near you. They will do a complete website audit and propose areas of improvement. Images will most likely be one of them and they will help you fix this issue and fire up your website speed.

Go through your redirects

Redirects are necessary if you have pages that are 404. However, the number of redirects should be kept to a logical minimum because it also affects website load time. If you’re trying to access a page that has a redirect, the browser will try to access the desired webpage. If it has a redirect, the entire process of accessing a page repeats which means that time will be lost. Analyze your redirects and stick to those that are necessary.

Use only necessary plugins

Plugins are great but only if they are necessary. When you have too many plugins, your website loading time will drop. They have a double effect on your website – they improve it and slow it down at the same time. However, if a plugin is necessary then they only improve your website. If it isn’t needed, it only slows down your website. So, use only the necessary plugins and remove the ones you don’t need.

Use a content delivery network

The content delivery network uses the visitor’s location to deliver content from the nearest server. It can speed up your website by a staggering 51%. So, if you want to deliver your website at a great speed to your visitors, implement a CDN.

Implement lazy loading

Lazy loading is a great way to deliver the most important elements of a website to a user while it continues to load other elements asynchronously. If your website has too many visual elements, this might be a useful thing to implement.

Keep a simple design

While you can use lazy loading for your image-heavy website to speed it up, you should also keep your design simple. Especially if your mobile version of the website takes ages to load, sticking to a simple design can still be as effective, especially if the load time is not affected.

Do a website audit

Without a complete website audit, you won’t know your core web vitals. Core web vitals will show which areas need improvement and those areas affect user experience. We’ve already said that website speed or load time is the first thing. So, analyze your website web vitals to unveil areas for improvement.

Next, do a complete website audit to see which areas need improvement in terms of SEO. You need to improve your website page speed and also implement the right optimisation elements to ensure your website can be properly ranked.

Make sure it’s responsive

Having a responsive website is also an important ranking factor. So, if your website takes ages to load on a mobile device, this is also a signal that has to be analysed. Having a responsive website should be your goal as well as having a website that takes up to three or five seconds to load.

Conclusion

When you optimise your website for better performance, you will focus on elements that contribute to user satisfaction and overall page experience. Once you improve your website speed and core web vitals you’ll reduce bounce rate, improve sales, and conversion values and increase revenue and website traffic. Most importantly, Google won’t view your website speed as something negative, thus it won’t affect your ranking in a negative way but in a positive way. Page speed is an important factor in your SEO efforts, so make sure to work on it.

 

 

 

 

 

 

User experience (UX) is one of the most critical aspects in measuring the success of a website’s design. It’s more than just creating a striking visual. From navigations to scrolling effects and kinetic typography, every student who takes a web design and UX design course in Singapore can learn a thing or two about the latest web design trends.

Without further ado, here are some of the most inspiring web design trends you can use for your future website project to attract more traffic or online visits.

Minimalism

Even those taking web design and digital marketing introduction might be familiar with the term itself. In the world of web development and design, minimalism is a design-defying convention of what a website should look like, with only the bare necessities available. It means the site should only have the simplest interface without all the unnecessary glitters and elements that can take up space. It might look too plain for some. Nonetheless, it is often effective.

Illustrated web design

Some web pages can replace photography with creative illustrations, and it’s becoming a prevalent design trend today. One of the many reasons many prefer illustrations over photography is its sheer simplicity, having smaller file sizes that lead to faster load speed and the creative possibility to showcase your brand.

Monochromatic design

Students taking a web design or user experience design course in Singapore might be more familiar with a monochromatic design. Monochromatic-styled web pages are gaining more traction and popularity due to their clean and simple appearance that uses a single colour to draw attention and create emphasis.

Embedded videos for homepages

Videos are fun and informative. Today’s webmasters are choosing video as a primary banner for your website’s homepage pleasing way to inform your visitors what to expect. It also allows faster loading time to your website without losing the viewer to another page while giving them a sneak peek about your brand or goods.

If you are looking for a user experience design course or digital marketing certificate, visit Smartcademy to enhance yourself with the latest industry tech-related skills.

When you share your worksheets outside of your organization, there is a bigger risk of content being changed or deleted or moved which even might be the most important data.

Hopefully, Excel provides the solution for such kinds of problems by giving an option to lock your sheet or password-protect an entire workbook to prevent accidental or intended changes in the content. Have a look at how to unprotect excel sheet

Things you need to know about Excel worksheet protection:

  Worksheet protection is not at all a security feature. It is not intended to forbid people from malfunctioning your data. Excel uses simple encryption for worksheet protection which can be broken very easily.

In older versions, it doesn’t even matter how complicated your password was, it was still breakable with just the basic knowledge of VBA in minutes.

The later version of Excel 2013 and 2016 used more refined methods of sheet protection, but they were also defenseless and the security can be broken without even knowing the right password. Still, we are so inclined toward Excel and its functioning. Here are some tips,

  • Secure your sheets with strong passwords that include alternative alphabets, and numerical and special symbols.
  • For workbook security to prevent others from moving, adding, renaming, and deleting your sheets, use workbook-level security.
  • Store your Excel files with hypersensitive data or information in a secure location like on encrypted hardware.

How to protect Excel sheets

  • Right-click a worksheet tab and select Protect sheet from the menu.
  • While setting up the password, try to remember it or note it somewhere but never save your passwords.
  • If any accidental modification happened by you or any of your teammates then it’s nothing to worry about. It just takes a single click to unprotect the worksheets.
  • After setting the password it shows allowance permission to what can be modified by others.
  • Select some of the options which you are okay with and permit others to modify.
  • Click OK.
  • The confirm password space will appear, retype the password and select OK. That’s all.
  • But the unintentional misspell will lock your excel sheet forever. Be aware of it.

How to unprotect Excel sheet with password:

  • Right-click the worksheet tab, and click on unprotect sheet from the menu.
  • On the Review tab, in the Changes group, select unprotect sheet.
  • In the cell group which is on the home tab, click format and select unprotect sheet.

If you have protected the worksheet with the password, then enter the password and unlock it.

If the worksheet was not protected with a password, then just clicking on the unprotect sheet itself will do.

Tip!

  • If your Excel file contains more than two protected sheets, process the macro individually to each sheet to unprotect it.

This is how you protect the Excel sheet and secure the entire workbook from malfunctions. To remove the password protection, go through the same steps and delete the password and save the changes.

Without marketing, your brand will not be able to take off and become known among the general populace. Marketing helps your products, services and business thrive under competition from similar brands and businesses. It can also help you inform and communicate with your target audience if you wish to tell them something about your business. For example, you can hire a social media marketing company in Singapore to run and develop your social media presence and to attract more potential customers to your products.

The above example is part of digital marketing. It is a branch of marketing that involves electronic devices to promote certain messages and measure the impact of their promotions. Digital marketing usually refers to marketing campaigns appearing on phones, tablets, PCs, and other similar devices. You can find many forms of digital marketing, including display ads, search engine marketing, social media posts, and more.

Digital marketing is in stark contrast to traditional marketing, which uses print media like magazine ads, newspapers, and even billboards or signs. Curiously, radio and television commercials are usually lumped together with traditional marketing.

4 Types of Digital Marketing Services from Web Companies

A-web-developer-building-a-website

Digital marketing is a vast field that encompasses many different types of marketing. Even a social media marketing agency would have different responsibilities because of how vast the number of social media websites there are. You would be hard-pressed to find a company that does not employ the use of at least one digital marketing scheme in today’s date. And if there are, they are likely small businesses that are learning to stay afloat.

Even startup businesses have to contend with the digital marketing sphere. Thankfully, there are several types of digital marketing (and other related services) that a business can use to further their operations. Here are a few to be aware of.

1)    Web development

Many companies will hire a digital marketing company to perform their website development services in Singapore. Developing a website takes a lot of skill and preparation to help develop the right aspects for the business’ brand. Your website is the most vital aspect of digital marketing, and you should not take it for granted. Web development allows consumers to know more about what your company stands for, their products, and how to buy your products and services. Through user experience principles, they also help to make their experience on your website more enjoyable.

A web development company in Singapore has the unique job of evolving your website to be as functional and comfortable as it can be. Because your website is the first point of contact for many people, it is your responsibility to make sure that your website is up to par with their needs.

2)    Web design

Related to website development is web design, which also has something to do with the website that your company uses. As stated above, your company website is the most vital aspect of digital marketing, which means you should not take web design for granted as well. While web development focuses on making functional websites you can navigate, a web designer’s job is to make something aesthetically pleasing and comfortable to use. They are all about the user experience.

Website design services in Singapore call on you to exercise your creativity and find ways for your brand to be unique in spite of numerous competitors that may have similar ideas to yours. Website design services help you figure out what your customers want to see in your website.

3)    Social media marketing

You do not have to be a genius to know that millions of users frequent places like Twitter, Facebook, Tiktok, Youtube, and more. A social media marketing campaign involves any of the major websites that revolve around sharing, curating, and creating content. They can be in the form of videos, blog articles, text posts, and so much more. Because of their versatility, many creators put a spin on their content to attract consumers. Brands have recognised the widespread use of social media and are also maintaining a presence on socials.

What you need is a social media marketing company that can act as your manager or guide regarding social media posts and how you can attract attention using them. Some may use it to communicate with clients or customers, inform an audience, seek to entertain, and more. There are many things that one can do with social media marketing, and one of those things  you can do is market products and services. How you choose to use your social media site is up to you.

4)    Content marketing

If you have not heard of content marketing, it is time to get a primer now. A content marketing agency in Singapore is responsible for all online content a company creates for digital marketing purposes. Without them, they would not be able to provide anything for their target audience to consume. You can find many types of content; from the simple headings you see on websites to the thousand-word blog articles they post in their web sections. You should not underestimate the importance of content marketing as it is responsible for many people’s decision to stay and browse on your website.

And it is not only writing that falls under content writing. Even videos and other content such as audio, podcasts, and more can fall under the banner of content marketing. If you know a lot about digital marketing, you will not overlook this part of the field. You will likely encounter it on both your websites as well as social media and other unrelated websites hosting your content.

With OOm, you can achieve your brand’s dream of having the top website design in Singapore. Reach out to them via their website to know more.

As more people are using their smartphones, laptops and other devices for more tasks, it is becoming increasingly important that these devices are powerful enough to handle all the tasks and needs of the user. As a result, the market for these devices is growing and more people are looking for the best that the market has to offer. There are many benefits of having a winning products finder. The best laptops, smartphones, and smartwatches are now available on Zonbase.

  • Laptops

Zonbase is a great site for finding the best laptops, smartphones, and smartwatches. It also has a great selection of reviews that tell you more about the product. The site has a rating system that helps you find the best laptop to buy.

 You can also find the best laptop for your needs based on price, size, weight, and the number of features you want. The site also has a rating system for smartphones and smartwatches. You can find the best smartphone and watch for your needs. The site also includes a comparison chart that helps you compare features of the best laptops, smartphones, and smartwatches.

  • Smartphones

There are many types of smartphones on the market today. The variety of models, sizes, and features can make it difficult to choose the right one. This is where Zonbase comes in. Zonbase has a variety of smartphones and other devices to choose from. 

  • Smartwatches.

The best smartwatch options can be found at Zonbase. The site features a huge selection of smartwatches in different styles, colors, and designs. It also features a wide range of other gadgets, such as laptops, smartphones, and smartwatches. The site offers great customer service, with a 24/7 live chat, and a 30-day return policy. Zonbase also offers a 30-day warranty on all of its products.

It is important to promote reviews

On Amazon, reviews are essential for boosting sales. Customers will see your products as more legitimate and trustworthy if you have more reviews. Fortunately, Amazon permits vendors to contact customers via follow-up emails following a purchase to get product reviews. Even though they allow you to automate the process, Amazon also has rigorous rules that you must adhere to. For example, you are not allowed to add marketing messages, links to other websites, or requests, demands, or incentives for favorable evaluations in these emails.

You should examine how you performed

You will have access to a sales dashboard on your Amazon Seller Central account, which shows a summary of your daily orders, the number of units sold, the total number of sales you’ve made for the day, and other indicators. In addition, you’ll have access to business reports that show metrics like sales by item, sales and orders by month, page views, brand performance, inventory on hand, and more. You’ll also have access to a “Compare Sales” graph that lets you compare any day’s sales to others, which aids in the discovery of seasonal trends and patterns.