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With the start of 2022, it’s time to start looking forward and preparing for what is going to be coming our way in the world of marketing. PPC is a huge part of digital marketing, and it will continue to grow over the next years. Since the world of PPC is always changing, it can be difficult to keep up with all the new trends. In this article, we will discuss the most important PPC trends to know about in 2022.

1. Automation

Automation is a huge trend within this industry, and it will continue to grow in popularity over the next years. With automation, you can set up your PPC campaigns to handle them entirely by computers without any human interaction whatsoever.

For instance, you could have an automated campaign running 24 hours per day without ever having to pay for any human interaction to handle it. It is a great way for businesses to spend less money on PPC campaigns and focus their resources elsewhere while still maintaining an effective marketing campaign that will help the business grow in popularity and revenue each year.

2. First-Party Data

First-party data is another trend that you will want to be aware of in 2022. First-party data is data that you have collected from your own website and customers. It is different than third-party data, which is data that has been collected by someone else other than your business. The main advantage of first-party data is that you have direct control over the information, so you can ensure that the details will help strengthen your website’s SEO.

3. Audience Targeting and Segmentation

If you are wondering how to identify the target audience for PPC marketing campaigns, then this trend is the one for you! These two trends go hand in hand, and they are extremely important for businesses to be aware of when it comes to PPC. Audience targeting allows you to market your products or services to the people who will most likely want them. At the same time, segmentation is a way of ensuring that each audience segment receives what they need from your business.

Wrapping Up

These are just a few of the most important PPC trends that businesses need to be aware of as we move into 2022. If you’re not sure how to do this or need help getting started with PPC, then be sure to reach out to an SEO agency in Cumming that can assist you with getting started.

Since 2020, we have witnessed many changes in almost every sector. For instance, telehealth has become one of the quickest developing integrations in the medical domain in the medical industry. With the arrival of digital platforms and devices in the medical sector comes anxiety about data privacy, how to offer services and how the upcoming years will be. Here we will be focusing on the healthcare marketing trends that you should follow in 2021.

Current trends in healthcare

Below we have listed some healthcare advertising trends you must follow in 2021:

  1. Video can help in digesting the content

Video marketing has been in existence for many years but has witnessed a slower acceptance rate by the doctor practices as a regular part of their content marketing strategy. For bringing more and more patients to your account, you must implement video marketing this year.

  1. Consider local SEO

Google’s algorithm varies almost 500 to 600 times every year. Therefore, Google focuses more on local SEO, which is good news for practices that pay for medical SEO for their business. Earlier, if you made an inquiry for a local provider, you will gain many nationally focused materials on the initial page. But, during recent years, the control on those search results was with Google’s local “3 pack” right at the top and either directory listings or practice listings afterwards.

It means that it is essential for making a well-rounded local SEO for health care practices strategy to control local search for your keywords and surpass the competition that brings new patients to your site and produce new calls.

  1. Content marketing

After making a good medical site, the most significant thing while it is about ongoing SEO and website traffic production is most likely a content marketing program. Most of us believe that content marketing and posting blogs both are the same things. Since long-form blog posts are a very efficient type of content marketing, that is far from the only effectual type of content a healthcare practice could make. There are over 40 types of content, and gaining a great combination is the most productive. Every type has its individual goods and engagement levels, so when you might need to select video or blog posts as a central point of content creation, ensure to blend it up regularly for keeping the viewers engaged.

Learn in-depth about how to help your business flourish by using the latest healthcare marketing trends.