A video brochure is one of the most innovative marketing methods created in recent memory. However, it goes beyond just capturing the attention of prospects (including hard-to-reach ones) and boosting sales.
Organizations can also use video brochures to educate and train respective audiences about a certain service or product.
Below is a short clip showcasing the ingenuity of a video mailer.
Uses Of Video Brochures For Education And Training
Video brochures are customizable print materials that utilize the power of video. As most people are visual learners (the brain processes visuals 60,000 times faster than text), you can use a video box or a video mailer to convey information in a very engaging way.
If you’re part of an educational institution, here are several ways you can use media brochures:
To recruit prospective students
To train newly hired teachers and staff members
To welcome freshmen and returning students to a new academic year
To serve as a souvenir for the graduating class
To convey educational campaigns to your community
You can also boost your funding by sending video brochures to your existing and potential donors, like what some of their previous clients did.
This is a testimonial from Chad Lewis, Associate Athletic Director at Brigham Young University Athletics: “I can’t tell you how many compliments we received from our donors on how nice it looked. The printing was perfect. We are very pleased with the brochure and feel it enhances the image of BYU Athletics within our donor pool and other special friends of BYU Athletics.”
Minimizing Training Costs For Organizations
In the academe and any other industry and sector, training employees is a vital task that any human resource (HR) department must do. If you’re in HR, count on a video box or brochure to reduce employee training expenses.
You can distribute these printed materials and load them with a video that explains the onboarding process and any pertinent information that will help them acclimate to your organization more smoothly.
You can even add a welcome message from a key executive.
Once they open that brochure, your video will automatically come to life. The video format will help them comprehend all the information you want them to learn. If they’re going to refer to it, they can simply play the video over and over. Safekeeping is also easier because video brochures won’t get lost in the clutter.
Other helpful uses include:
Marketing and sales training
Product and service training
Explaining how to do technical procedures
Documenting company seminars
Relaying motivation-themed content
Check Out MediaFast’s Services And Get Free Samples Today
At MediaFast, you can outsource media brochure creation services that will yield a high return on investment. The proof is in how satisfied their clients are. For instance, Ben Markham, who used a video mailer as a fund-raising tool, said: “We had many contributors (approximately 5%) ask us for more brochures so they could share our cause with friends, neighbors and associates to help us raise more funds.”
After reading this, if you’d like to utilize a video brochure to educate and train your audiences, contact us today.