April 6, 2020


Many businesses today use social media for marketing their brands and connecting with their current and potential customers. Various social channels such as Facebook, Twitter, and LinkedIn provide an effective platform for marketers to engage with prospective customers in real-time. Therefore, you can use social listening tools to learn and frequently monitor how consumers react to your products online. This article will cover all you need to about monitoring your social media accounts.

What is Social Media Listening?

Social listening is a continuous endeavor of identifying and establishing people’s perception of your products or services across all your social networks. Through social media listening, you can learn crucial consumer insights that can help you know what consumers love most about your brand to help you improve or maintain your brand. Perhaps you may be wondering if it is necessary to monitor your social presence. Remember that with ever-evolving technology, consumer needs are also changing at a very high rate. Since you don’t have the mandate of controlling what consumers have to say, bad comments and reviews can easily damage and pull down what you’ve spent years building. That is why social listening is vital to help you identify and control such comments before they can harm your brand.

How Do Social Media Listening Tools Work?

Modern technology has brought about several innovations that have transformed how businesses operate. Monitoring tools keep track of social media channels as well as index them. Various social listening tools such as next-generation AI analytics have tremendously improved the accuracy, speed, and management of data, which happen in real-time. Social monitoring tools enable you to identify negative comments and act on them before they go viral. Remember, social negativity travels faster, and their impact is enormous if they go viral. Therefore, using the best monitoring tools can help control such issues. They allow you to set alerts to notify you when there are topics that need immediate response to control the situation. To monitor your social presence, you can use your own crawlers or use a third-party company provider. Many top-performing social analytics companies such as NetBase promise to give a high return on your investment.

NetBase is a top-rated social analytics and social media monitoring company that delivers accurate, fast, and in-depth customer insights to help you make informed decisions. The platform has been trusted by world-class companies like Coca Cola, Lloyds Banks, Edelman, and several others, to build and grow their brands and connect with their consumers. NetBase employs the Next Generation Artificial Intelligence, which uses expert systems and in-class machine learning in data analysis. It also provides transparent social media analysis processes that are verifiable. Additionally, it offers clients an easy way to understand consumer behaviors and emotions to help them make informed decisions to facilitate growth.

How to Choose Social Monitoring Tools

There are several free social listening tools out there. However, it is always advisable to buy one because we all know that free things have their drawbacks. With so many selections, it might be challenging to choose an effective monitoring tool. Some of the crucial things you need to consider include speed and accuracy. An excellent social media analysis tool should have the ability to give real-time feedback to help you act fast. It should also be accurate in data analysis. If the social media listening tool provides inaccurate results, that could be a waste of time and resources; thus, it’s of no use. Another aspect to consider is integration. Remember that social listening is just part of the whole process. Therefore, to ensure the smooth running of the entire system, you should ensure that your monitoring tool integrates with other tools such as social media listening and social media intelligence.