A digital marketing channel is a way for you to reach out to your target audience. Using these channels, you can inform them about your brand, product, or service. By using these channels, you can effectively answer any questions or address any challenges that your customers may have, and you will have the opportunity to reach your marketing goals. Although not all digital marketing channels are built to accomplish all your business goals, some are. Others are laid out differently depending on their capabilities, and some are more suited to a certain type of audience. To achieve a certain goal, you should understand which digital media to use, and digital marketing agency Denver will help in the process.
Ads displayed online
It is both a throwback to and a modern version of traditional advertising. It used to be that advertisers placed advertisements in magazines and newspapers to inform potential clients about their product or service. Display advertising today accomplishes the same goal. Although digital advertising differs from traditional advertising, there are several different types of ads that can be found on the Internet, including video ads, interactivity ads, and rich media ads.
The advantage of display advertising is that marketers can target audiences based on their website content, geography, and device type. The display ad buying process provides advertisers with the option to target their audiences using demographic and psychographic data (e.g., tastes, attitudes, aspirations, etc.). Another benefit is that prospects can be tracked across devices.
Marketing Using Websites (Content Marketing)
For your business, a website is a must-have tool that provides you with a dedicated platform for engaging customers with your brand, products, and services. A key component of achieving this goal is developing an effective content marketing strategy.
For online communication and/or sales, every business can benefit from having a website. An additional study indicates that 69% of Americans have bought something online. Whether your business is B2C or B2B, you need a website.
Marketing via Email
According to digital marketing agency Denver, email marketing has the highest return on investment of any digital marketing tactic. The return on investment can reach up to 380%. For every dollar spent, you’ll receive $38 in revenue. One in twenty companies sees a return on investment of 70 cents for every dollar spent.
The benefits of email marketing include providing highly relevant content to subscribers in a non-invasive manner, and delivering relevant information.
Search Engine Optimization (SEO)
Each second, Google searches over 63,000 terms? That’s a lot of internet searches. Search engines are used for research, shopping, and entertainment, so businesses have numerous opportunities!
Customers and prospects tend to choose products or services that rank higher when researching. At this point, you will be driving a steady flow of leads down your sales funnel organically by standing out from the competition.
SEO (Organic Search): How it can Help You
- Rankings. Producing quality content regularly and optimizing it for search will keep you on top of search results since most people use search engines to find information when shopping for products or services.
- Building links. You can expect high-quality sites to link to you as soon as you rank high on search engine results pages (SERPs).
What is the best channel to use for your business in terms of digital marketing? Get in touch with digital marketing agency Denver today.