Just because everyone else is doing something is usually not a good enough reason for anyone to do it. Unless, of course, everyone else is right. What is everyone else doing that maybe you should be doing also? Everyone else, your competitors, your vendors, and if you are a B2B business, then your customers have websites. Why don’t you?
There is no good reason not to have a website for your small business. Your business offers goods and/or services to end consumers or other businesses. Having a website enables potential customers to learn about your offerings. They can learn about your staff if you like and hours and location too. If you have a website but have not updated it in a while, then it is time to consider either an overhaul or some careful enhancements.
Some small businesses hesitate to launch a website since the business has been just finefor years or decades without a website. But times have changed. Landau Consulting, a web development company in New Jersey, has published a list of 7 myths about small business websites in the following infographic.
Small businesses that already have a website might bristle at the thought of relaunching it with a new look and new technologies to make it more user-friendly and efficient because it is in direct conflict with their “once and done” view of the website. Cost and complexity are frequent excuses for avoiding building a website; or perhaps the perceived time investment required.
These are valid concerns but today’s technologies have addressed and resolved these concerns. A good NJ small business web design company can help you work through the process of creating a compelling and effective website, regardless of where your business is. They will help you understand your options, much like a good contractor will guide you through a home renovation or construction project.
Contact Landau Consulting today to get started on your new or improved company website.