In the currently thriving world of e-commerce, every seller seeks to beat the competition and hence is always on the lookout for finding marketing and advertising services. As an advertiser, you always want the full bucket of traffic on your ads to get you the maximum results depending on the CPC.
Since the very beginning, Google has always been the dominant player in the market for advertising your products but with the arrival of Amazon ads some years ago, the competition has risen. For e-commerce, within years of entering the business, Amazon dethroned Google by becoming the most famous place to search and buy products online.
Considering the present services which are offered, getting targeted sales requires you to choose the platform which gives you the maximum returns on investment. Budget plays a big factor when you decide to use advertising services. You should be able to determine the Amazon ads cost and Google ads cost in advance to figure out a suitable budget.
How are Amazon ads different from Google ads?
Everyone knows that beating Amazon’s shopping experience is tough due to which Google has tried to improve their shopping experience as well. However, a few points of difference among both types of ads are:
Product Targeting
Google ads and Amazon ads allow advertisers to target using keywords, but the difference is that Amazon allows you to target specific products or categories of products or a list of products. Google does not give this feature. With the correct targeting, you can optimize your Amazon ads cost.
Automatic Targeting
When advertising on Amazon, you can take the help of Amazon to do keyword research for you. This feature is not available on Google. Amazon automatically matches ads with keywords and products.
Demographic Targeting
Google has a large database which it uses to target the advertisements to the relevant audience. Amazon has limited data and hence this feature is better on Google.
Conversion Tracking
It is easier to track the conversions when you are using Amazon ads because all your products are on the same platform. You can track your conversions as well as your Amazon ads cost. For Google, conversion tracking becomes complicated for the first time.
Ad Offerings
The types of ads offered on Amazon and Google are different. Amazon has offerings such as Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. Google ads have Search, Shopping, Display, and Video Ads. However, there are costs associated with both types of ads, and with the right targeting, you can reduce your Amazon ads cost.
Auction Algorithm
While both the platforms use a similar process for the auction and use “second price auction” where you pay an amount slightly higher than the second-highest bid. While Google uses a more transparent process and has made it clear that ad quality affects the position of your ad, Amazon’s algorithm holds a little mystery. However, with relevant targeting, you can control your Amazon ads cost.
Which is more beneficial for your business?
After all these differences, the debate still comes on about which ad services to use for your business. Both platforms have their advantages and disadvantages when it comes to advertising your product. Every advertiser should take his own preferred time to decide what is to be done next.
Thus, to put your product on the channel of advertising ultimately depends on your business. If done wisely, you can use your marketing budget to the fullest and you can boost your Amazon ads cost or Google ads cost. You need to learn what your product is and, on that basis, only you as a product owner would understand which platform suits you the best. Wherever there is competition between advertising companies, it is only the advertisers that take a win.
